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Sponsorship towards WJEC-2 has been pledged by Telkom South Africa, the International Marketing Council of South Africa, and SA Tourism.

Support for targeted delegates to take part in WJEC has also come from: Absa Bank, the Open Society Network Media Program, the Open Society Foundation of South Africa, the Konrad Adenauer Stiftung, Trust Africa, and UNESCO's International Programme for the Development of Communication (IPDC). We are also grateful to the Finnish Ministry of Foreign Affairs and the Vikes foundation. The Public Affairs Section of the US consulate in Cape Town has also assisted in bringing out an expert speaker, Mindy McAdams.

Work towards the build-up to the Congress has been supported by  UNESCO, Telkom, the Open Society Foundation, Open Society Institute, and the Open Society Institute of West Africa. A prize for the top paper has been sponsored by the Kariega Game Reserve, a leading venue close to Grahamstown.

Backers for the bid by Rhodes University to host the 2nd WJEC included:

  • UNESCO letter (March 2009)
  • 20 African Journalism Schools (March 2008)
  • Journet (July 2008)
  • SA Communications Association - Saccom (September 2008)
  • European Journalism Training Association (December 2008)
  • SA National Editors Forum (September 2008)
  • World Association of Newspapers & World Editors Forum (March 2009)
  • Asian Media and Information Centre letter (March 2009)
  • South African Government Department of Communications (March 2009)

The World Journalism Education Council which resolved by majority decision in August 2009 to support the South African bid to host the second congress is a coalition of 28 academic associations that include: African Council on Communication Education (ACCE), Arab-U.S. Association for Communication Educators, Asian Media Information and Communication Centre (AMIC), Association for Education in Journalism and Mass Communication (AEJMC), Association for Journalism Education (U.K.), Association of Schools of Journalism and Mass Communication (ASJMC), Brazilian Society of Interdisciplinary Studies on Communication (Intercom Brazil), Broadcast Education Association (BEA), China Association of Journalism and Communication, Chinese Communication Association (CCA), European Journalism Training Association (EJTA), Global Network for Professional Education in Journalism and Media (JourNet), Israel Communication Association, Journalism Education Association of Australia, Korean Society for Journalism and Communication Studies, Latin American Association of Communication Researchers (ALAIC), Latin American Federation of Social Communication Schools (FELAFACS), Philippine Association of Communication Educators (PACE), Russian Association for Education in Journalism, Russian Association for Film & Media Education, Saudi Association for Media & Communication, South African Communication Association