Journalism teachers have been urged to teach their students entrepreneurial journalism so that they can set up journalism related businesses and become employers of labour instead of pounding the streets looking for non-existing jobs after graduation.
This was one of the conclusions reached by the Entrepreneurial Journalism Syndicate at the World Journalism Education Congress (WJEC), Wednesday, 7 July, 2010, at Rhodes University, Grahamstown, South Africa.
Giving the report of the syndicate, Muda Ganiyu said the group agreed with the opinions of Dan Gillmor, the expert in Entrepreneurial Journalism, who was part of the group, that entrepreneurship is not just owning a business, but following a process, learning to respond to ambiguity and change, innovating, and being focused.
Gillmor said journalism teachers should urge students to start projects they’re passionate about if the project must succeed, and that student-entrepreneurs should start the project on their own before looking for funding.
Members of the syndicate identified opportunities for student-entrepreneurs in freelance reporting, blogging, independent television and radio productions, and community newspaper publishing, especially for students in developing countries where ICT penetration is low.
They also urge students to take into cognisance the needs of the audience, adding that the traditional media, particularly the print media, are failing precisely because they are not representing the audience well enough and they are not meeting the needs of the audience.